In 2018, we partnered withMPSI, a leading Malaysian company, torevitalise their brand identity and strengthen their marketing strategy. The project included designing a modern logo, name cards, and letterhead to create a cohesive visual identity. We also produced acorporate video, developed a comprehensivesales kit, and built theirwebsite and social media platforms, effectively enhancing MPSI’sonline presence and brand visibility.
Goal
The main goals of the project were:
- Refresh MPSI’sbrand identity to align with their current vision and market positioning
- Improvecorporate branding materials for a cohesive professional appearance
- Enhancedigital presence through an updatedwebsite and social media platforms
- Develop marketing tools, includingcorporate video and sales kit, to support client engagement
Challenge
The project faced several challenges:
- Outdated Branding: MPSI’s existing visual identity did not fully reflect its current expertise and aspirations
- Consistent Messaging: Ensuring all branding materials and marketing assets delivered a unified message
- Digital Presence: Building an engaging and functional website while managing social media platforms effectively
- Marketing Collateral: Developing impactful marketing tools that could be used across multiple channels
Our Approach
Our team implemented afull-scale branding and marketing strategy to address these challenges:
- Visual Identity Refresh: Designed a modern logo, professional name cards, and letterhead to reflect MPSI’s evolving identity
- Corporate Video Production: Produced a compelling corporate video highlighting MPSI’s services and corporate culture
- Sales Kit Development: Created a comprehensive sales kit for client presentations and business development
- Website & Social Media Integration: Built a fully functional website and optimised social media profiles to enhancedigital presence and brand awareness
- Consistent Branding Across Channels: Ensured that all materials, from digital assets to offline collateral, reinforced a cohesive brand image
The result was amodernised brand identity, a strongerdigital footprint, and marketing assets that helped MPSI communicate effectively with clients and stakeholders.
