When COVID restrictions hit, LUNA LUNA faced the challenge many SMEs did: staying connected with customers while foot traffic was limited. Our team stepped in to manage theirdigital marketing strategy andsocial media presence, ensuring the brand stayed visible and engaging online.
Through carefully targeted Facebook and Instagram campaigns, engaging content, and a consistent brand voice, LUNA LUNA was able to maintain customer interaction and even drive online orders. Today, the brand has expanded, celebrating the opening of a new outlet atBerjaya Times Square – a testament to the power of strategic digital marketing for SMEs.
Objective
- Keep LUNA LUNA visible and connected with customers during COVID restrictions
- Drive engagement and awareness throughsocial media campaigns
- Support sales and business continuity with targeteddigital ads
- Build a strong online presence that would help future growth and expansion
Challenge
COVID-19 restrictions limited physical store visits, creating the need for adigital-first strategy. LUNA LUNA needed to:
- Maintain a strong relationship with existing customers online
- Reach new customers in a competitive digital space
- Ensure brand messaging was consistent and appealing across all social media platforms
Our Approach
We crafted adigital marketing and social media strategy tailored to LUNA LUNA’s goals:
- Social Media Management: Engaging posts and campaigns to keep followers connected
- Targeted Digital Ads: Facebook and Instagram ads aimed at driving awareness, engagement, and online orders
- Consistent Brand Voice: Clear, friendly messaging that reflected the brand’s personality
- Ongoing Optimisation: Monitoring campaign performance and adjusting strategies to maximise impact
The result? LUNA LUNA stayed top-of-mind for its customers during tough times and built a solid foundation for growth – including a brand-new outlet atBerjaya Times Square.
