A popular mobile RPG client, required a comprehensive advertising campaign to engage a global gaming audience. Over the course of a year, the team helped develop a series ofmobile ads covering both the initial game launch and ongoing character development updates. Each ad format was specifically designed to suit different social platforms, ensuring broad engagement and maximum visibility. Our scope of work includedconcept development, art direction, design, storyboarding, motion graphics, and video editing, creating visually compelling content that resonated with the gaming community.
Objective
The project aimed to create cohesive and visually compelling mobile ads that maintained its brand identity, maximised engagement across multiple social platforms, and supported promotional campaigns for both the game launch and ongoing updates. A key goal was also to highlightcharacter development in a visually striking way to attract and retain players.
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Challenge
- Designing ad creatives that appeal to adiverse, global gaming audience.
- Optimising multiple ad formats fordifferent social media platforms.
- Translatingcomplex game mechanics, characters, and storylines into short, engaging mobile ad content.
- Maintainingbrand consistency across all ad creatives while supporting ongoing game updates.
