A popular mobile RPG client, required a comprehensive advertising campaign to engage a global gaming audience. Over the course of a year, the team helped develop a series ofmobile ads covering both the initial game launch and ongoing character development updates. Each ad format was specifically designed to suit different social platforms, ensuring broad engagement and maximum visibility. Our scope of work includedconcept development, art direction, design, storyboarding, motion graphics, and video editing, creating visually compelling content that resonated with the gaming community.
Objective
The primary goal was to create a compelling storyboard and visual plan for the Disney Mirrorverse ad that effectively showcased the reimagined characters and crossover storyline, generating interest and engagement among the mobile gaming audience. The campaign aimed to maintain brand integrity while highlighting the unique premise of Mirrorverse in a visually engaging format.
Challenge
- Translating a complex and reimagined Disney-Pixar crossover storyline into a concise, engaging ad format.
- Coordinating with multiple internal teams and external collaborators to align creative vision and production requirements.
- Ensuring storyboards effectively conveyed the unique characters and narrative to appeal to amobile gaming audience.
- Maintaining visual consistency and brand integrity while experimenting with new interpretations of well-known characters.
Our Approach
Indegenius developed detailedstoryboards for Part 1 of the Disney Mirrorverse Guardians Assemble ad, carefully interpreting the storyline provided by the internal team. The storyboard guided subsequent ad production, ensuring clarity in visual narrative, character interactions, and pacing. Collaboration with multiple creative teams allowed the translation of storyboard concepts into animated sequences, resulting in a cohesive ad that captured the essence of the reimagined Disney and Pixar characters. Part 1 successfully established the tone and visual style for the campaign, setting a foundation for the second part of the ad.
