Secret Recipe

Tactical Billboard

Project
Tactical Billboard
Category
Branding
Year
2018
Link
Secret Recipe Tactical Billboard
Secret Recipe Tactical Billboard 2
Secret Recipe Tactical Billboard 3
Secret Recipe Tactical Billboard 4

Project Details

Tactical billboard design and art direction for Secret Recipe.

To push sales for the period of 3 months in 2018 across Mother’s Day, Ramadhan and Father’s Day, we worked with Secret Recipe to design a tactical billboard that anchored on the promotion of a cake holder.

Copy and visual had to be on point and punchy enough to capture the audience’s attention on the billboards across 5 prime locations.

 

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