ROSEN, a topasset integrity management company in theoil and gas industry, wanted to expand itsdigital presence across the Asia-Pacific region. Our team collaborated with ROSEN to createeducational and technical social media content aimed at industry professionals, making complex technical topics easily digestible.
As the partnership grew, we supported ROSEN inon-ground activation campaigns, including roadshows and industry events. Additionally, we providedCRM support to strengthen their engagement and participation across the region.
Social Media:
Goal
The main goals of the project were:
- Increase ROSEN’ssocial media presence in the Asia-Pacific region
- Simplify and communicatetechnical asset integrity management concepts for social media audiences
- Supporton-ground campaigns and events with engaging content
- Enhance client engagement throughCRM support and coordinated marketing efforts
Challenge
The project faced several challenges:
- Complex Technical Content: Making specialised oil and gas topics digestible for social media
- Consistent Branding Across Channels: Maintaining ROSEN’s brand identity while producing educational content
- Regional Audience Diversity: Crafting content suitable for multiple countries in Asia-Pacific with different industry needs
Integration of Online and Offline Marketing: Coordinating social media content with on-ground roadshows and events
Solution
Our team delivered a comprehensive approach to meet ROSEN’s needs:
- Technical Social Media Content: Created concise, educational, and visually engaging content tailored for industry professionals
Campaign Coordination: Integrated social media efforts with ROSEN’sroadshows and regional activation campaigns - CRM Support: Assisted with tracking and engaging contacts to maximise marketing impact
- Consistent Branding: Ensured all content aligned with ROSEN’s corporate identity, tone, and messaging
- Continuous Optimisation: Regularly analysed engagement metrics to refine content strategies for better reach and impact
The result was astronger digital presence, higher industry engagement, and seamless support foron-ground campaigns, positioning ROSEN as a thought leader inasset integrity management across the Asia-Pacific oil and gas sector.
